The Role and Functions of Marketing Research in Financial Institutions- The Research Methodology- Evaluating Marketing Research Programmes- Applications of Marketing Research in Financial Institutions. Module H: Marketing Research in Financial Institutions Marketing Strategy of New Products.Īdministering the Marketing Programme- Administration of Retail V. Introduction- Corporate Planning- Formulating a Marketing Strategies for Banks and Financial Institutions, Implementing Marketing Strategy. Module F: Marketing Strategies of Financial Institutions Tactical Goals- the Marketing Programmes of Financial Institutions. Pricing Systems- Methods of Pricing- Price Policies: Strategic V. Product Development and Segmentation- Special Features of Product Development- Product Development Strategies- the Implications of New Technology for Bank Product Development. Module E: Product Development and Pricing The Roles of Advertising- Advertising Channels- Promotions- Publicity- The Contribution of Advertising and Communications to Marketing Programmes of Financial Institutions. Introduction- Means of Distributing Financial Services- Locating Bank Branches- New Technology and Branching- Creating the Branch Image. Module C: Branch Location and Distribution Introduction- Consumer Behavior and Attitudes- Types of Market Segmentation- Segmentation of Retail vs Corporate Markets.

Module B: Customer Behavior and Market Segmentation Introduction- The Marketing Function- The Comparative Development of Marketing for Banks and Financial Institutions. Graphic Aids to Communication, Physical Presentation of Reports and Letters, Correctness of Communication.Ĭommunication in the Financial Institutions and Banks of Bangladesh Module E: Standard and Physical Aspects of Communication The Shorter form Report Structure, Long Formal Reports Directness in Initiating Routine Letters, Answering Routine Letters, Indirectness for Bad-News and Persuasion.

Module C: Fundamentals of Business WritingĪdaptation and Selection of Words, Construction of Clear Sentences and Paragraphs, Effective Writing. Types of Communication, Downward, Upward, Horizontal, External, Internal, Formal, Informal, Oral and Written, Spoken Communication and Listening. Module B: Classification and Methods of Communication Principles of Business Communication, Process of Effective Communication (Model), Factors Affecting Communication Meaning and Importance of Communication, Business and Banking Communication. Module A: Theory and Process of Communication

Banking Law And Practice P N Varshney